Blue Ox Entertainment Launches SideBets Mobile Application for Peer-To-Peer Sports Betting

Blue Ox Entertainment Launches SideBets Mobile Application for Peer-To-Peer Sports Betting

Bloomfield Hills, Michigan (PRWEB) September 09, 2011

Sports fans can now easily bet their friends with the latest social networking game: SideBetsTM – a new mobile application that offers an entertainment platform for virtual peer-to-peer betting. Using an iPhone, iTouch or iPad, sports fans can instantly connect with one or more friends and place a bet on the day’s biggest games.

The only game in the Apple App Store that allows fans to bet against their friends on sports, SideBets provides year-round action on College and Pro Football, College and Pro Basketball, Professional Baseball and Hockey.

“SideBets offers a hassle-free alternative or companion to sporting past-times such as fantasy football. With this application, there are no tedious office pool spreadsheets or countless hours spent analyzing player match-ups and injury reports. All you do is turn on the app and start picking games,” said Randy Leff, Blue Ox Entertainment co-founder. “The most exciting part is the social aspect of the game – instead of betting against an anonymous sports book, you are betting against your friends. SideBets provides the thrill of gambling in a completely legal format, without the cost of traditional sports-book betting.”

Players can download the App for 99 cents and receive 100 SideBet Dollars™ (SBDs) to begin placing wagers. Users can then purchase more SBDs to replenish their virtual currency as needed. No real money is exchanged through the application, but SideBets keeps track of your betting record against each friend, so you know just where things stand.

SideBets integrates game schedules, sports book odds and live scoring updates, which allow you to monitor your bets in real-time. Players can also send messages and “trash talk” with friends via the “Banter” utility.

SideBets was created by Michigan-based, Blue Ox Entertainment. Founders Jon Goldstein, Randy Leff and Jason Page – three sports fans and University of Michigan alumni – share a passion for betting on sports with friends and wanted to create a way to automate the process. “As life got busier with our jobs and families, we realized an opportunity in the marketplace to create a modern, streamlined, and social approach to sports betting,” said Leff.    

To download the SideBets app, search the App Store for SideBets, visit http://www.sidebetme.com or twitter @sidebetsapp. An Android version will be released in the coming months.

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